This project was the total rebrand of the Montclair Cooperative School to the Bright Mountain Cooperative School. The Montclair Cooperative School, located in Montclair, NJ, is a community of learners (nursery through 8th grade) where children are invited to take risks, question, explore, discuss, interpret, and create. The heart of their educational approach is the belief that children thrive in an environment that emphasizes a progressive approach to learning. The old branding is located here.
GOALS OF THE REBRAND
To increase enrollment, especially from outside Montclair
To increase the diversity of the student body
To position Bright Mountain as a leader in progressive education
To articulate, through the brand, the transformative nature of a Bright Mountain Cooperative School Education
CLIENT
Bright Mountain Cooperative School (Fictional)
DELIVERABLES
Logo
Stationery (Letterhead, #10 Envelope, Business Card, folder)
Brandbook/Guidelines
Viewbook
Brochures (2) (Tuition & Financial Aid, What is a Co-op?)
AWARDS
AAF NEPA Student Best in Show
AAF NEPA Student Gold Addy
AAF NEPA Judges Choice
AIGA Blue Ridge Flux Finalist — Identity Category
This project was the total rebrand of the Montclair Cooperative School to the Bright Mountain Cooperative School. The Montclair Cooperative School, located in Montclair, NJ, is a community of learners (nursery through 8th grade) where children are invited to take risks, question, explore, discuss, interpret, and create. The heart of their educational approach is the belief that children thrive in an environment that emphasizes a progressive approach to learning. The old branding is located here.
GOALS OF THE REBRAND
To increase enrollment, especially from outside Montclair
To increase the diversity of the student body
To position Bright Mountain as a leader in progressive education
To articulate, through the brand, the transformative nature of a Bright Mountain Cooperative School Education
CLIENT
Bright Mountain Cooperative School (Fictional)
DELIVERABLES
Logo
Stationery (Letterhead, #10 Envelope, Business Card, folder)
Brandbook/Guidelines
Viewbook
Brochures (2) (Tuition & Financial Aid, What is a Co-op?)
AWARDS
AAF NEPA Student Best in Show
AAF NEPA Student Gold Addy
AAF NEPA Judges Choice
AIGA Blue Ridge Flux Finalist — Identity Category
This project was the total rebrand of the Montclair Cooperative School to the Bright Mountain Cooperative School. The Montclair Cooperative School, located in Montclair, NJ, is a community of learners (nursery through 8th grade) where children are invited to take risks, question, explore, discuss, interpret, and create. The heart of their educational approach is the belief that children thrive in an environment that emphasizes a progressive approach to learning. The old branding is located here.
GOALS OF THE REBRAND
To increase enrollment, especially from outside Montclair
To increase the diversity of the student body
To position Bright Mountain as a leader in progressive education
To articulate, through the brand, the transformative nature of a Bright Mountain Cooperative School Education
CLIENT
Bright Mountain Cooperative School (Fictional)
DELIVERABLES
Logo
Stationery (Letterhead, #10 Envelope, Business Card, folder)
Brandbook/Guidelines
Viewbook
Brochures (2) (Tuition & Financial Aid, What is a Co-op?)
AWARDS
AAF NEPA Student Best in Show
AAF NEPA Student Gold Addy
AAF NEPA Judges Choice
AIGA Blue Ridge Flux Finalist — Identity Category
This project was the total rebrand of the Montclair Cooperative School to the Bright Mountain Cooperative School. The Montclair Cooperative School, located in Montclair, NJ, is a community of learners (nursery through 8th grade) where children are invited to take risks, question, explore, discuss, interpret, and create. The heart of their educational approach is the belief that children thrive in an environment that emphasizes a progressive approach to learning. The old branding is located here.
GOALS OF THE REBRAND
To increase enrollment, especially from outside Montclair
To increase the diversity of the student body
To position Bright Mountain as a leader in progressive education
To articulate, through the brand, the transformative nature of a Bright Mountain Cooperative School Education
CLIENT
Bright Mountain Cooperative School (Fictional)
DELIVERABLES
Logo
Stationery (Letterhead, #10 Envelope, Business Card, folder)
Brandbook/Guidelines
Viewbook
Brochures (2) (Tuition & Financial Aid, What is a Co-op?)
AWARDS
AAF NEPA Student Best in Show
AAF NEPA Student Gold Addy
AAF NEPA Judges Choice
AIGA Blue Ridge Flux Finalist — Identity Category
The Logo
The first part of the Bright Mountain brand is the logomark and type. The Bright Mountain logo consists of a mountain ram striding confidently up a mountain, and into a brighter future. The Ram is set against a bright blue sky, which creates in its negative space, a mountain side. The ram upon his back carries a backpack to associate itself back to education. The mark creates a mascot for the brand that students, parents, and faculty can rally around. The mark is paired with the typeface Poppins, a geometric and friendly san-serif typeface.
THE Stationery
The Bright Mountain Stationery is one of the first aspects of the brand a parent of a potential student may see. The stationery has continuing usage of aspects of the logo, such as the mountains. Marketing phrases are also dispersed throughout the stationery.
THE BROCHURES
The brochures created for Bright Mountain Cooperative School consist of a Tuition and Financial Aid brochure, and a What is a Co-op brochure. The brochures are an informational piece that quickly conveys information to educate parents on Bright Mountain.
THE VIEWBOOK
The Bright Mountain viewbook presents the school and it’s program as a whole to potential students and their parents. Several spreads, along with the cover, are mocked up below The viewbook, as with many aspects of the brand, is gridded. Bright Mountain’s viewbook also contains several poster page spreads that combine interacting images and typography. The viewbook conveys the progressive, community based, nature of Bright Mountain.
THE BRANDBOOK
The brandbook was created to be viewed digitally as website. This allows any designers to view the brandbook anywhere. The brandbook tells the story of the Bright Mountain brand through an explanation of brand assets.
