Cornell SC Johnson School of Business is business graduate level school of Cornell University. Cornell Johnson leverages the extensive resources of one of the largest Ivy League universities to deliver a robust, thoughtfully designed curriculum that is tailored to your individual interests and needs. The task of the following projects was to increase awareness of Cornell Johnson, and to drive enrollments on LinkedIn.
CLIENT
Cornell SC Johnson
DELIVERABLES
Infographic Tiles (5)
Animated Tiles (3)
Document Ad Template
Cornell SC Johnson School of Business is business graduate level school of Cornell University. Cornell Johnson leverages the extensive resources of one of the largest Ivy League universities to deliver a robust, thoughtfully designed curriculum that is tailored to your individual interests and needs. The task of the following projects was to increase awareness of Cornell Johnson, and to drive enrollments on LinkedIn.
CLIENT
Cornell SC Johnson
DELIVERABLES
Infographic Tiles (5)
Animated Tiles (3)
Document Ad Template
Cornell SC Johnson School of Business is business graduate level school of Cornell University. Cornell Johnson leverages the extensive resources of one of the largest Ivy League universities to deliver a robust, thoughtfully designed curriculum that is tailored to your individual interests and needs. The task of the following projects was to increase awareness of Cornell Johnson, and to drive enrollments on LinkedIn.
CLIENT
Cornell SC Johnson
DELIVERABLES
Infographic Tiles (5)
Animated Tiles (3)
Document Ad Template
Cornell SC Johnson School of Business is business graduate level school of Cornell University. Cornell Johnson leverages the extensive resources of one of the largest Ivy League universities to deliver a robust, thoughtfully designed curriculum that is tailored to your individual interests and needs. The task of the following projects was to increase awareness of Cornell Johnson, and to drive enrollments on LinkedIn.
CLIENT
Cornell SC Johnson
DELIVERABLES
Infographic Tiles (5)
Animated Tiles (3)
Document Ad Template
Infographic Ads
The infographic tiles were built to give “fast facts” to anyone interested in Cornell Johnson. Each tile advertises a different cluster of majors, with associated facts. A strong diagonal drives your eyes down through the design, helping a viewer engage with the information presented. A halftone texture is used to create a more tactile feel to the image, along with a red overlay to tie the image closer to the Cornell brand.
Animated Ads
These animated tiles were created for top of the funnel brand awareness, and to drive viewers towards more information on Cornell Johnson. A dynamic shape is created to frame the video, along with an animated CTA to grab the attention as a viewer scrolls on LinkedIn. A halftone pattern is used in combination with a red background, to cause the assets to leap off the screen as a user scrolls through LinkedIn.
Document ad template
The document ad template was created to give longer form information about Cornell Johnson to a user of LinkedIn, while not forcing them to leave the LinkedIn app. Cornell Johnson facts and statistics are given prominence, to display the strengths of the Johnson campuses and majors.
