This project involved taking an existing coffee company and completely rebranding it. The company was Philly Fair Trade Roasters and it specializes in small-batch organic 100% Arabica coffee, roasted to order for maximum freshness. There current branding is located here https://phillyfairtrade.com/. We were tasked with with renaming, and creating three packages with unique designs and flavor identities. The ultimate goal of this project was to reestablish Philly Fair Trade as a theme-based "high-end" nationally known coffee roaster able to charge on average of $2+ per ounce of coffee.
CLIENT
Roasting Twenties Coffee Co.(Fictional)
DELIVERABLES
Logo
Coffee Bags (3)
Website (5 pages)
This project involved taking an existing coffee company and completely rebranding it. The company was Philly Fair Trade Roasters and it specializes in small-batch organic 100% Arabica coffee, roasted to order for maximum freshness. There current branding is located here https://phillyfairtrade.com/. We were tasked with with renaming, and creating three packages with unique designs and flavor identities. The ultimate goal of this project was to reestablish Philly Fair Trade as a theme-based "high-end" nationally known coffee roaster able to charge on average of $2+ per ounce of coffee.
CLIENT
Roasting Twenties Coffee Co.(Fictional)
DELIVERABLES
Logo
Coffee Bags (3)
Website (5 pages)
This project involved taking an existing coffee company and completely rebranding it. The company was Philly Fair Trade Roasters and it specializes in small-batch organic 100% Arabica coffee, roasted to order for maximum freshness. There current branding is located here https://phillyfairtrade.com/. We were tasked with with renaming, and creating three packages with unique designs and flavor identities. The ultimate goal of this project was to reestablish Philly Fair Trade as a theme-based "high-end" nationally known coffee roaster able to charge on average of $2+ per ounce of coffee.
CLIENT
Roasting Twenties Coffee Co.(Fictional)
DELIVERABLES
Logo
Coffee Bags (3)
Website (5 pages)
This project involved taking an existing coffee company and completely rebranding it. The company was Philly Fair Trade Roasters and it specializes in small-batch organic 100% Arabica coffee, roasted to order for maximum freshness. There current branding is located here https://phillyfairtrade.com/. We were tasked with with renaming, and creating three packages with unique designs and flavor identities. The ultimate goal of this project was to reestablish Philly Fair Trade as a theme-based "high-end" nationally known coffee roaster able to charge on average of $2+ per ounce of coffee.
CLIENT
Roasting Twenties Coffee Co.(Fictional)
DELIVERABLES
Logo
Coffee Bags (3)
Website (5 pages)
THE Package Designs
From the name of the coffee brand, to the flavors, and to the design I settled on a rebrand that was inspired greatly by the Art Deco movement of the 1920s. I created the name “The Roasting Twenties” to create an interesting pun revolving around the nickname for the 1920s, the Roaring Twenties. The logo itself utilizes an art deco inspired typeface incorporated into a geometric line-work common in Art Deco. The flavor names were were created to reflect aspects of the culture surrounding the Roaring Twenties. This includes the cities, automobiles, and dances/music. The package design incorporates these elements along with an Art Deco line pattern. Along the sides of the design there are art deco symbols used to also create a pattern.
THE WEBSITE
Later I added prototyped a 5 page website that would serve to market the coffee product, and act as an online store. The site contains a landing page, an our story page, a store page, and a contact page. The Roadster coffee product on the store page, first row, leads to a product description as the 5th page. The site mocked up on a mac is located below. Click the button below to view the full prototype site,
