Campus.edu Paid Media.
LINKEDIN ADS
These LinkedIn tiles were created for top of the funnel brand awareness, and to drive professors and Parents to learn more about Campus. This audience was more likely to be active on LinkedIn. In the design a strong diagonal carries a viewers attention to an image of a student as he gazes towards the copy and CTA. Two different sizes were created for this campaign, a square for desktop, and a vertical asset for mobile.
STATIC SINGLE IMAGE MEta ADS
The three static facebook ads were created to advertise towards graduating, and recently graduated, high school students. Cut out images of professors and students are used to overlap gradients of color in two of the assets, to create a dynamic layout. In the third variation a student breaks the frame of her photo, again creating a dynamic image. Aspects of the copy are marked a yellow bar to mimic a highlighter, and to place focus on that phrase.
META CAROUSEL ADS
Two carousels were carousels were created to accompany the static tiles. The first utilized a reoccurring wave, created by fields of color and photos, to carry a user through the carousel. Once again cut out images were paired with full photos to provide variety. The opacity curves bleed over between tiles to also aid in carrying a user between social tiles. The second carousel was created for a physical college location provided by campus and uses straight lines to carry a viewer throughout the carousel. Icons are paired with the imagery and copy to create a unique layout.
META IN-FEED + Story VIDEO STORYBOARD
The In-feed video was designed to drive awareness and applications to Campus' online business school. Campus' branded gradients and blues were paired with dynamic animations to draw attention to important details about the program. Yellow highlights animate over important bits of copy. This video was then animated in collaboration with a motion design team.
The Storyboards and full length videos are located below:
