Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.
CLIENT
Silverback Strategies
DELIVERABLES
Landing Page (Desktop and Mobile)
Thank You Page (Desktop and Mobile)
Confirmation Page (Desktop and Mobile)
Prospecting LinkedIn Ads (3 Variants)
Remarketing LinkedIn Ads (3 Variants)
Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.
CLIENT
Silverback Strategies
DELIVERABLES
Landing Page (Desktop and Mobile)
Thank You Page (Desktop and Mobile)
Confirmation Page (Desktop and Mobile)
Prospecting LinkedIn Ads (3 Variants)
Remarketing LinkedIn Ads (3 Variants)
Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.
CLIENT
Silverback Strategies
DELIVERABLES
Landing Page (Desktop and Mobile)
Thank You Page (Desktop and Mobile)
Confirmation Page (Desktop and Mobile)
Prospecting LinkedIn Ads (3 Variants)
Remarketing LinkedIn Ads (3 Variants)
Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.
CLIENT
Silverback Strategies
DELIVERABLES
Landing Page (Desktop and Mobile)
Thank You Page (Desktop and Mobile)
Confirmation Page (Desktop and Mobile)
Prospecting LinkedIn Ads (3 Variants)
Remarketing LinkedIn Ads (3 Variants)
Landing Page
The landing page uses a "dark mode" theme and uses colors consistent with the Silverback brand. A large prominent form is placed in the hero section to drive leads, along with a scroll to top button in a CTA button at the bottom of the page. Images set at night with strong lighting are used to compliment the "dark mode" theme. A clickable module was created to give users sorted information about the different service based topic sessions available. Gradients are used to brand the different topic sessions with different colors. Different color icons are used for this purpose as well. Outlined type is used further down the page to create transition into a more dynamic section. Blue punctuation points are used as branded element.
Thank You PAGE
The Thank you page confirms that the user has submitted the lead generation form and allows them to select a date off a Calendly embed. The user is taken to a version of this page based off of the topic they selected off of the form. The topic branded color is carried through this page to signify the topic selection further.
Registration Page
The Registration page finishes off the sign up process for the user. This page also contains contact information for any questions the event goer may have.
Linkedin ads
The LinkedIn ads were created continuing the "dark mode theme. This allowed for the ads to contrast with the light background of LinkedIn. The concept behind both the Prospecting and the Remarketing ads revolves around the idea of search queries. Instead of searching for answers to their questions, they could attend the "Ask me anything" event simplifying their search for answers. The Prospecting ads have three variants for event topic, and utilize the search queries as a large background element. The Remarketing ads include the addition of images of potential event goers on their laptops along with the search queries to allow for more of a personal connection to be formed with the potential event goer.
